The Most Important Step in Creating a Successful Business Plan

Updated: Jan 9, 2018

Well 2018 is finally here! Now is the time to make sure your business plans are updated and you are focused moving forward into the new year. To kick off our Let’s Talk PR Blog 2018, we thought it would be a good idea to focus on the importance of business planning. Every year we help an increasing number of businesses reach their goals! So throughout the next week we will be outlining some best planning practices to implement in your business.


We will go through 6 major steps that leads to an effective business plan!


The first step in creating a business plan is to sit down and write down your goals for the year, we refer to these as objectives in the marketing world. These could be things like, how much you would like to increase revenues or by how much you would like to grow your audience. It’s important to come up with a dollar amount, or a specific number, so you can evaluate your efforts later and can make changes if needed. No goal is unrealistic, but make sure you are able to commit to what it takes to get this goal accomplished. For example, if your goal is to get 1 new client or customer per week, and you know your closing rate is 1-10, you will have to sit down in front of at LEAST 10 people per week to reach your goal. This is the first most important step to start your planning. Creating 4-5 objectives for the year will help you stay on track and continuously moving forward!

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